tag:blogger.com,1999:blog-22110302244272588852009-12-19T22:26:19.035ZUK copywriting company hints, tips, advice and news on a wide range of copy related topics.Ocean Copyhttp://www.blogger.com/profile/17958817884134099423noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2211030224427258885.post-84297122075595227062009-09-09T21:10:00.005+01:002009-10-12T22:03:53.878+01:00<span style="font-weight: bold;">Copywriting Checklist</span><br /><br />Many small businesses in the UK don't have the budget for copywriting, but if you've already written the content for your website and want to improve it, take a look at our copywriting checklist;<br /><br /><span style="font-weight: bold;">1.</span> Will the first few lines of text on your home page grab people’s attention?<br /><span style="font-weight: bold;">2.</span> Does your website text mention the benefits of buying your product or service? i.e. what’s in it for your customers?<br /><span style="font-weight: bold;">3.</span> Are your benefits clear and unique and do you put across what makes your business different?<br /><span style="font-weight: bold;">4. </span>Does your text make you want to read on? Is it lively and interesting?<br /><span style="font-weight: bold;">5.</span> Have you separated your text with interesting and relevant sub headings?<br /><span style="font-weight: bold;">6.</span> Does the layout of your text make it easy to read?<br /><span style="font-weight: bold;">7.</span> Is your text persuasive? Would you order or get in touch if it wasn’t your company?<br /><span style="font-weight: bold;">8.</span> Do you regularly update your website content?<br /><span style="font-weight: bold;">9.</span> Is your website text written in a friendly and conversational tone?<br /><span style="font-weight: bold;">10. </span> Do you have a call to action that asks people to do what you want them to? e.g. “Call us now to book your next stay in Edinburgh”<br /><br />If you can answer no to one or more of these questions then it's time you changed the words on your website.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2211030224427258885-8429712207559522706?l=www.copywritertips.com' alt='' /></div>Ocean Copyhttp://www.blogger.com/profile/17958817884134099423noreply@blogger.com0